Rolled and extruded aluminum (Al) products have been widely used in heat exchanging systems using the boiling heat transfer (BHT) mechanism. The BHT coefficient can be increased on a rough surface due to the activation of the nucleation sites. In this study, the BHT characteristic of an Al plate with directional surface roughness (bare Al plate), which was generated in rolling or extrusion process, was measured and compared with the polished Al plates with non-directional surface roughness. The BHT coefficient of polished Al plate was increased with increasing surface roughness, saturated at ~300 nm (Sa). Although the surface roughness of the bare Al plate was 380-430 nm (Sa), the BHT coefficient of bare Al plates were lower than the polished Al plates with similar surface roughness. To examine the lower BHT coefficient of bare Al plate, the directional surface roughness was characterized by vertical and horizontal surface roughness values to the production direction, and we experimentally concluded the lower surface roughness value (horizontal surface roughness) was the dominant factor for the BHT characteristic of a rolled or extruded Al plate with directional surface roughness.