This research is to investigate the cooling performance of the motor in the electric vehicle depending on the cooling channel fin. The research focused on numerical study of the temperature of coil and cooling channel and the heat transfer coefficients to find a optimum design shape with high cooling performance at three different cases. To compare the convective cooling performance of the three cooling channels, local position (R) are displayed on the surface of the coils with a large temperature deviation. This research was performed on forced convection and was numerically analyzed by FLUENT V20.2. Owing to forced convection by the same mass flow, the average cooling channel velocity in Case 3 was 17.4% faster than Case 1 and 8.6% faster than Case 2. Out of the three cases, the highest heat transfer coefficient was found in the cooling channel and coil of Case 3, which had two cooling fins. The coil maximum temperature of Case 3 with 2 cooling fins was 4.7% lower than Case 1 without cooling fins and 1.7% lower than Case 2 with 1 cooling fin. Ultimately, Case 3 with two cooling fins provided the best cooling performance and improved driving motor performance for motor durability.