Recently, the concern for safety is increasing as customers’ interest in Run-Flat tires, which can assure their safety in case of a puncture when driving, is growing. Run-Flat tires continues to evolve with the demands of customers who want the performance of general tires such as fuel-consumption and comfort from the basic Run-Flat function in the 1st generation. Run-flat tires are designed in various ways to cope with puncture in pneumatic tires. Currently, Run-flat tires in which Runflat Inserts are inserted into sidewalls of the tires are mainly used. In this study, we would like to propose a method to predict the temperature of sidewall of a Run-flat tires while running and how it affects the durability. We predicted the temperature distribution of sidewall during the running of Run-flat tires by calculating energy loss which is from the viscoelastic characteristic of rubber through deformation analysis of tires, and verified the prediction technique by comparing with the Run-flat endurance test.